Earlier Instagram & Facebook and now Twitter have adopted the carousel ad format to give online marketers an innovative way to reach to the target audience and drive them to the website for a much lesser cost. Though it is a powerful format, but still it does not guarantee 100% success, thus making it a tough job for marketers to make the best of this ad format.
With these 3 rules, it isn’t difficult for marketers to decode the formula of making carousel ad a success for brands.
Behold the power of images:
While scrolling the newsfeed, a powerful image can only grab someone’s attention. An ideal way to create a carousel ad is by keeping descriptions & headlines short and simple, but making images the star of an ad. After all, if pictures aren’t good enough, you are not close enough. Also, though carousel ads give an option to use multiple images, one must always pick the high quality image. And yes, it doesn’t cost much to use a high quality image, as Facebook gives access to millions of free images from Shutter stock.
Also, in case you use product’s images, do ensure that they do not look random; they must look similar and complement each other. This doesn’t mean you cannot advertise multiple products, but the images must be cohesive and similar to each other in color or style.
Do not neglect the text:
No doubt image is a star of carousel ads; but content too is a king, so do not neglect it. Every ad including carousel ad is incomplete if copy fields including the Text, Headline and Link description sections are not utilized.
Learn an art of telling a good story
Story telling is an art, and the rule applies when advertisers wish to tell a story with carousel ads too. To use your multiple images for telling a story, advertisers ought to ensure that every successive image gives viewer an incentive to advance to the next image. It is crucial to intertwine the images to tell the story. It is crucial to include a “need-to-complete” approach in the story.