Search engines have become more than just websites for modern businesses. They are more like deities with so many rules that companies must follow in order to achieve digital nirvana. These days, as more and more people begin relying on online searches for information, services and products, search engines become more important than ever before. According to a report, 93% of online experiences start with search engines, and 65-70% of this market is Google.
With greater importance being placed on search engines, you need to ensure that your business website is able to maintain key positions in the search results; and ensuring that your website remains as close to the first results as possible, requires it to be SEO-sensitized.
Advantages of an SEO Audit
SEO audits are to be conducted to help with your website. They can help prevent or fix a number of problems that lead to a loss of website visitors. A thorough SEO Audit can help you assess what you need to do in order to make the website performance more efficient. After all, 70% of the links that users click on, in a search engine result, are organic.
Reasons Your Website Needs an SEO Audit
SEO is a dynamic process. Whether it’s about search engine algorithms or about shifting target audiences, SEO cannot remain stable. Here are 5 reasons why you most certainly need to perform an SEO audit soon:
With time, the metrics used by search engines to measure the relevancy of your website may change as well. Information about your website, like updates, “freshness factor”, off-site optimization, etc., are all taken into account. These may just be a few of the contributing factors that lead to a drop in your search engine rankings, which in turn leads to lesser people being able to find your site via search engines. Paid ads will place your result on the top, but a study states that 70-80% of users ignore paid ads, and instead, focus on the organic results.
If you have notices that your site is receiving lesser visitors than before, a full SEO audit can prove to be crucial in finding out what changed. After an SEO audit, you will also know what factors you can influence to bring your website to the top.
As much as you might hate it, but search engines are constantly upgrading their algorithms to give more relevant results to the users. These changes could be small tweaks or they could be dramatic upheavals. These are the things that can bring your website straight from the 1st position to the 100th in less than a day. 75% of users never find the need to scroll past the first page of results in search engines, which means that it is essential for your result to come as close to the top, as possible.
If you find out that there has been a change in a search engine’s algorithm, you can be sure that it’s time to perform an SEO audit. With an audit, you will be able to maximize your website’s SEO compatibility with the new algorithms.
Search Engine Traffic
The objective of making a website for your company is to help increase the number of potential customers from new sources. While there would be a certain amount of visitors from links on other webpages, it should be the search engine that should be referring the maximum traffic. Ideally, the search result click-through rate beats that via social media by 300%.
If this result is not what you see, it is likely that underperformance of the website is the reason. This is where an audit will help you find the issues and fix them.
Why do you want more visitors to your website? So they may become customers and help increase the number of your sales. If you have a lot of traffic to your website, but very few sales, your SEO probably isn’t working for you. You might just be targeting the wrong audience.
Things like Meta descriptions and even headers have a heavy influence on who sees your ad, who visits your website, and what expectations they bring. With an SEO audit, you can look into all these factors and ensure that your website has more customers and lesser visitors.
They Don’t Stay
When it’s about metrics, the bounce rate is one of the most important things that need to remain low. The bounce rate is a statistic that shows how many people click on your search results, only to soon hit the back button. The problem with the website can be anything from a lack of an interactive interface to misleading Meta data. With an SEO audit, you will be able to find the source of higher bounce rates, and to fix them.
You can never complete a website’s SEO and just let it go. If you want good search engine rankings, your Search Engine Optimization should be perpetual, and we can’t stress enough on much we mean it.