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If you’ve read my last blog about ‘why you should write a press release’, then you must have understood the ‘feathers’ that a ‘press release’ can add to your ‘marketing cap’!

The end goal of a PR (press release) is media coverage, which will aid in consumer awareness of your product or service, which in turn will lead to boosting sales.

Cutting things short, I will take you to the 5 must-haves that your PR must include

  1. Headline

Headline is the main attraction of your press release. Headline should be strong enough to convey the purpose of the press release. Your headline will determine the future prospects of the press release, i.e. whether or not your press release will get the acknowledgement you expect. Ensure that you start with a headline that’s purposeful, relevant, powerful, and draws reader attention.

  1. News

A press release must be written with the objective of giving information about something and shouldn’t be a blatant selling trick. Your press release should contain enough news to let customers and journalists understand its importance. 

  1. Images and Visuals

Press releases usually contain more text than visuals. But, visuals can be a great addition to your PR as it would allow the easy consumption of information.

  1. Product Story

The PR must include everything about the product or service, which is the main aim for writing the PR. Do not forget to include product features, availability, pricing, and benefits to end users.

  1. Contact information

Now that you’ve conveyed everything to the press and readers regarding the pitch you are looking to make, you’ll want your customers to contact you. And how do you do that? Simple add your contact information at the end of the PR.

Now that you know the PR must-haves, it’s time you get to write a PR for the new product launch!

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