If are new to digital marketing, there are terms that you might be unaware of. The complex jargon that dominates the digital marketing industry can be complicated. With acronyms like SEO and CPA used casually, an amateur in the field can feel left out. To help you out, here are 6 digital marketing terms that you need to know.
- Contextual Marketing
Contextual Marketing deals with delivering the right type of content at the right moment as per the client’s preference. This is done using behavioral targeting and enabling brand awareness, recall and engagement. Contextual Marketing fuels targeted ads that are based on user information such as web history and recent searches. The purpose of Contextual Marketing is to offer products and services to people who are already interested in them.
- Cost Per Acquisition (CPA)
CPA is cost incurred in acquiring a customer who clicks on website link or completes any action. CPA in other words is the return on marketing investment, especially the total marketing spend over total front-end conversions.
It is essential to be accepted as a part of the community if you want to build a local customer base. Hyperlocal advertising is one of the most efficient ways to accomplish this. Hyperlocal means an area that is close to home, which is within walking or driving distance.
- Latent Semantic Indexing (LSI)
Latent Semantic Indexing (LSI) is a mathematical method. This method is used to determine the relationship between keyword phrases within content. Search engines use LSI to form a better understanding of the text. Sites that have relevant LSI keywords are rewarded with higher ranking and more traffic.
- Keyword Stemming
Search engines display search results not only by exact keyword matches but also by variations of it in the semantic group. For example, singular-plural, related suffixes and synonyms. For a search engine, these similar keywords are synonyms. In this way keyword stemming can help you extend your search.
- Lookalike Audiences
This is a new feature from Facebook in its ad services. Lookalike audiences goes beyond the basic interest and demographic of the target audience. The feature provides the ability to find new people based on the resemblance to your customers. This is done using a percentage sample of people in your target country, thus effectively cloning your ideal audiences.
Unlike many most sectors, digital marketing is not a static enterprise. With advances in technologies, digital marketing services and terminology is always changing and to be successful in this fast-moving world, you are required to stay at the forefront of new tools, strategies and terms.