As mobile advertising flourishes, offering endless opportunities to advertisers and brands, the days of pixelated display advertising banners seem to be far behind now. Mobile advertising, compared to other mediums, can provide better solutions to capturing the attention of targeted consumers and encourage them to interact without interlude. The mobile advertising industry is fast maturing and leaves no doubt that it will soon be ruling. Plus, with constant developments in more feature-rich mobile devices, the improvements in the Internet of Things, and more sophisticated analytics, the mobile advertising industry is only limited by imagination.
Why do mobile ads work better?
Digital mobile advertisements tend to work well majorly because of the location data and geo-tagging features that other non-digital (offline) mediums fail to offer. While, location data makes the first step in comprehending context and engagement via many data layers such as weather, demographics, local events etc., geo-tagging helps marketers access this consumer data and use it effectively to drive accurately targeted campaigns. These two in combination work great for the marketers to reach the right audience, as they get the detailed picture of user location in real time.
The following reasons explain exactly why Mobile marketing has a groundbreaking future ahead:
- Better Targeting of Consumers
While many found mobile advertising intrusive, today the time has changed and people willingly allow advertisers to consume their information online to help make their experience better. On the other hand, marketers too are taking consumer interests seriously into consideration for better and precise targeting.
- Improved Tech
Wearable devices like Google Glass and the Apple Watch are creating new opportunities for marketers to reach out to their consumers. These are great additional channels for the customers and advertisers to connect and interact.
- Local & Proximity Targeting
Technologies like the iBeacon are changing the face of consumer targeting. Imagine you’re standing a few steps from GAP and you get a GAP discount coupon on your phone. This trend is purely based on consumer proximity and is increasing soon. It will be really interesting to see how it evolves with time.
- Richer media
Video ads are almost dominating the scene. And in the days to follow, they’re going to be more interactive. In addition, video ads soon won’t feel like just ads, but will be effortlessly integrated to feel like an extension of the in-app user experience.
- One-Touch Purchases
As the online buying process shortens, there is an increase in e-commerce and therefore, e-ads. With social mediums like Twitter and Facebook allowing “Buy Now” buttons, this is pretty convenient. So, as consumers view an ad, all they need to make a purchase is instantly click and pay.
- Augmented Reality
Though augmented reality is still in its infancy, it continues to be in news. While gaming has been the obvious beneficiaries till now, it will soon enhance shopping experience as well.
The mobile advertising industry sure has a great future and a lot of exciting innovations to look forward to in terms of mobile commerce.