The Landing page is a window to your website content. An impressive landing page will improve your conversion rates to a large extent. Here are some techniques to help you make your landing page more effective and consequently, improve conversion rates:
1. Navigation: It is essential for your Website/Landing Page to have an easy navigation.
2. Remember: Readers don’t spend much time reading the text on your Landing Page. So, make sure that the information is crisp and short. Also, ensure that the number of pictures on your landing page is less in number & hence the page is less noisy.
3. Visual Clutter: It is important to have a clear Call to Action and avoid visual clutter.
4. Information: Do not ask for too much information as, this will hamper the interest of user.
5. Credibility: Make your landing page more reliable by increasing its credibility. Give some kind of certifications that testify your presence in the respective industry.
6. Facts: Present realistic facts on your website. It advisable to have a similar content in the Banner/ Ad copy as on your landing page. This will make your campaign more effective in terms of Conversion rate.
7. Incentives: Display incentives and benefits for the user who visits your landing page, it is important to communicate the reason for visiting your website, to the user.
Apart from the above mentioned techniques one must ensure that the landing page is free of common errors like visual distractions, design errors, factual errors, grammatical errors & incomplete content.
Next time when you design a landing page, keep the above tips in mind!