Phone calls are a thing of the past, and emails are the brand new way of contacting your customers. Email marketing is a convenient way to reach out to customers directly via electronic mail. Email marketing has gained value over other customer engaging marketing tools. It is a preferred way of building a relationship with your customers while also providing an easy way to track its effectiveness. You can know whether mass mailing has helped your business or not by tracking the number of hits your website gets after it. Also, email marketing can help you bring existing customers back to your business.
Email marketing like every other digital marketing tool is evolving constantly, and to keep up with it is a challenge, even for the most experienced marketers. So, let’s ponder over the best ways to use email as a successful marketing tool.
The factors of successful email marketing for a beginner are:
Have an aim
You need to know your goal, whether you want more reader engagement or you want to increase your leads via email. When you have a goal in mind, you’ll work accordingly when designing your email and be more focused for success!
Be original with the design of the email, the layout or images. Besides, know the customer preference for emails in text or HTML and start accordingly.
Make your emails more relevant and individualized to engage the reader and increase response rate.
Offer something special to the recipient so that it engages him to respond. Give a bonus like a free voucher or a free sample to the recipient for participating and you’ll be thrilled to see the response rate rise.
Segment your audience
Segmentation is dividing your email list into targeted customer groups, based on the type of information they are looking for. Local customers might be interested in events or workshops than those who live out of town. You may have different products to offer to different customer groups. Segmentation helps in offering customer-specific information, which is again a great email marketing practice.
Time it well
Remember not to irritate your customers with an email overnight or during the wee hours of the morning. Rather, send emails during their routine working time. Further, the best approach is to test and evaluate which time of the day works best for which email.