Quora is a question and answer website where you can ask a question or write an answer to a question. Sounds simple, right? If you’re looking to pitch your brand, then Quora is one great way to do so. Quora lets you establish your niche by simply answering people’s questions.
Now that you have understood what Quora is all about, let us understand how exactly you can use Quora to build your business!
- Complete your Quora Profile
Once you’ve done with the sign up thing, your next task should be creating your profile. Don’t be a Mr. X on Quora as it will get you no publicity! There is no purpose of demonstrating your expertise when you do not have anything to give away to the people who go to your profile to learn more about you.
- Find and follow topics
Once you have your profile put up, the next that follows is to start finding topics to follow. Use the search box to search for the topics of your interest and get instant results with the results page featuring the latest boards and questions.
You will have to click on the green “Follow Topic” button on the top right of the page, to follow a topic. This will add it to your Quora home page news feed and place the trending activity within that topic on your Quora. You can also send latest questions to your email, just click on the “Settings” button that appears after you follow the topic and switch the Email Settings to “On”.
- Stay active on Quora
Account check, Profile check, Follow check, don’t stop there, go on Quora and read through various questions and answers, follow people who participate in discussions and upvote their posts. Upvotes feature on your public Quora profile, and is an easy way to show that you’re active even if you are new to Quora. When you upvote and follow, it appears in other users’ Quora notifications, so you stand at a much higher chance of getting followed back!
- Adding a question
When you add a question to Quora, you get to find out more about your target network. Click on the topic you want to add a question to and then click on the “Add Question” button. When you get an answer, do not forget to appreciate who answered your question. Simply by clicking on the “Upvote” and “Thank” link beneath each answer, you can appreciate those who answer your questions.
- Adding an answer
Writing an answer on Quora lets you demonstrate your expertise! To answer a question, simply click on a specific question in a topic you are following, and then scroll down to add an “Answer box” and write an answer.
- Share your Quora on social channels
You can auto-share your answers from Quora on social media channels like Twitter, Facebook, LinkedIn, Tumblr and WordPress.com. All you need to do is to connect the social media channel to your Quora account by using the “Settings”.