LinkedIn is one of the most exciting social media platforms; LinkedIn is also one of the most misunderstood platforms – for the list of business opportunities available currently. LinkedIn has acquired a perception for being a place ‘only’ to hunt job opportunities or hire candidates, which is definitely one of the many powers it has.
Well, LinkedIn is also one of the powerful platforms online that can help you produce oodles of sales leads or connect with several new clients every day or even land into a new business. Here in this post, I am sharing 5 effective ways, which can help you generate more sales leads, add new customers and raise revenue.
While making the efforts to get ultra-professional on LinkedIn, people mostly forget that they are connecting with prospects who too are humans. Being human means they are equally rational and emotional creatures like you or your customers beyond social media. To connect with them and make yourself/your brand more memorable and relatable by strangers, think about how you can stand out of the crowd; for this you can work upon content that has passion or certain emotion behind it. Images or videos can surely help you create the emotional piece of content.
LinkedIn like any other business platform is about building trust & empathy; then only you can count upon strong business relationship. You can do that by allowing the prospects peel your finely polished profile picture and letting them peep in your real life (in appropriate fashion, because LinkedIn, is not Facebook, and people aren’t there to know how your dog welcomes you back home or where you spent your long extended weekend).
Build Value first:
What do you do when you connect with a new prospect or say strangers on LinkedIn for business? Do you immediately ask for their time and attention and claim your authority or expertise? If you are doing so, you are committing one the biggest mistakes like most people do on LinkedIn. Do not approach your prospective customers immediately. First, make the best use of available powerful publishing tools on LinkedIn to demonstrate what your expertise is and then go fishing for new customers with that valuable piece of content.
On LinkedIn, you can easily build one-on-one relationships with hundreds of individuals in a fast and efficient way. With automation tools like LinMailPro you can easily connect with several individuals individually without sounding like a spam.
Again by using LinMailPro, you can easily organize your conversations, tag prospects, or even leave notes on the prospect’s profile page. By being organized, you can effectively and efficiently manage your lead generation efforts and sales on LinkedIn.
Here you are! Now you know how you must start your lead generation efforts on LinkedIn, I would suggest just start doing it ASAP.