The market for Artificial Intelligence (AI) technologies is booming. Advancements in AI integrated into messaging applications have fuelled the development of chatbots. Chatbots are software programs which use messaging apps as an interface to carry out different tasks, including marketing as well. Chatbots simulate conversation with humans using artificial intelligence.
While chatbots have been around for a while, they were brought into limelight when Facebook allowed branded chatbots on its Facebook Messenger app. Ever since then, chatbots are gaining popularity and are becoming a popular tool for marketing.
Here are the many reasons why chatbots can be the future of marketing –
- Anytime customer service
Chatbots have been specifically designed to be used as substitute customer service representatives. When consumers visit an online portal and require assistance, chatbots can answer their queries through online chat platform. In this way, chatbots can act as the first line of customer assistance. Chatbots substitute human customer service representative, and can easily address simpler customer queries.
- Consumer analysis
Another benefit of using chatbots is that they allow personalized interaction with the customer, which allows collection of valuable customer data. Chatbots require a significantly shorter amount of time and investment to create, and can easily gather consumer data while assisting in customer support. By tracking consumer behavior depending on the product search, chatbots can provide a variety of services and drive smarter sales.
- Customer interaction & feedback
Businesses employ passive customer interaction and feedback methods, like email surveys, to interact with the customer. Chatbots are ideal for this purpose. When a consumer visits a website, and there’s a chat box to answer his queries, know the brand and reach out for assistance, it becomes easy for the customer. Chatbots can interact with the customer and gather his feedback via simple questions. Gathering feedback from customers can help a business improve a lot, from their website to products and services.
- Personalized advertising
Another phenomenal marketing strategy that can be hugely successful is the creation of personalized ads. When a customer reaches out to a chatbot with an inquiry, the chatbot asks for some basic customer info, like customer name and other information. While the time customer query is answered, customer information can be used to create personalized advertisements. Such personalized advertisements have been proven to be useful in sales.
Chatbots are not human, but they can think and respond to customer queries like humans do. Chatbots can be a great way to enhance your customer service, improve customer interaction and engagement and an intuitive solution for excellent customer experience.