Even a thought of an interesting social media campaign idea can make anyone jump off from their seats. That is pretty natural. A good idea is all one needs to make a difference; however one small execution mistake can wreck the expectations and affect the whole planning and hopes of getting potential returns or earning big rewards.
To not to allow even a slight occurrence of this situation in your life and make your campaign crippled, you would need to follow a pre-requisite checklist before launching any social media campaign.
Here are the 4 essentials you need to follow before you start posting anything on social media.
1Be acquainted with your goals and targets.
To achieve success is always an undefined goal. You cannot say I yearn for success with this particular campaign. You have to define it. You need to define whether you are looking for success in terms of getting more likes or getting more followers; whether you are aiming for higher brand awareness or looking forward to increase in sales with a particular campaign. Similar is the case with defining targets. You have to predefine the targeted audience, demographic area, social platforms, approach, and appeal.
These targets and goals must be defined after thorough market research as well as competition research. If you will predetermine the goals & targets, you can easily identify how to measure success.
2Specify individual responsibilities.
Defining in charge of different tasks and activities sorts confusions and omits errors. A prime individual who would be responsible for managing the whole campaign has to be predefined. Also, all other major responsibilities like posting content, responding to comments or messages before initiating any campaign.
Along with assigning responsibilities, setting key checkpoints is also a crucial responsibility. Arrangements for quick meet-ups at alternate days or two must be arranged to address concerns & issues evolving during execution process.
3Re-optimize the landing pages.
The focus on conversion opportunities will greatly impact the performance of the overall campaign. The purpose of every brand/organization to initiate social media marketing is to generate more business. For the same reason, before any social media posts are published, the landing pages, where users would land with the help of campaign, must be optimized. Depending upon the goals, marketers might also need to develop specific landing pages for a specific function or a different target audience.
4Stock meat in your profiles.
A social media profile plays a decisive role, as it serves as a first impression for the new followers. These social media profiles must be updated with information about the company, its offerings, and several medium to high quality pictures. A social profile must also be optimized for search engine purposes, so it always shows up upon relevant searches and remains at the top of customer’s mind.