Digital vs. print, the fight has been on for quite some time now, but who’s the winner?
The black and white printed newspapers, glossy brochures, direct mails, colorful magazines and posters, have been replaced by e-newspapers, web content, email, articles and blogs.
To stay in business you need to stay relevant, and to stay relevant you need to stay abreast with top trends and skills. But with the trends constantly changing, how would you know what’s better for you?
When digital media was born, people took it as a passing rage. But contrary to popular belief, today this passing rage has flooded the entire business world and given a new meaning to marketing.
But, which medium is better for you, digital or print?
Let’s try to find an answer to that…
Is print media still in the picture?
Print media includes all types of printed matter, newspaper, magazines, brochures and more. But has our good old friend ‘print media’ lost its charm in the digital times?
While cost-effectiveness, wider audience and convenience of digital media attracts many, but then we cannot deny the power and the potential that print media holds! Despite having witnessed a decline in its popularity, print media still cannot be thought to be out-of-the picture, as still it is the preferred medium of information of many.
The feeling of holding a newspaper in your hands and reading it can never be matched by anything online. Anything that is printed is thought to be genuine! (Well that’s a bit weird). And print media is great for customer targeting. Putting up ads in publications that cater to your niche audiences is easy.
So, if you ask me I would say print is still well in the picture!
That makes me ask you a question- is it necessary for a new trend to replace the older one to be the winner? I don’t think so!
Why digital is booming?
The transformation from print to digital took time. But there must be something really impressive about digital media that made people switch over to it! Accessibility, convenience, cost-effectiveness, flexibility, targeting, better ROI, and what not, digital has a lot to offer.
Digital media has helped a business reach out across borders, with easy accessibility on electronic gadgets, along with better customer targeting and measurable outcomes!
With the advent of technology, internet usage has become a part of our everyday lives. And with the world going digital, how can you afford not to utilize digital media for your business?
The benefits of digital media over print media are numerous, but that doesn’t mean that print media has become nugatory in recent times…it is still about your preference and requirements.
The debate is open to dish your hearts out, print or digital?