I was always bad at creating infographics, dunno why? Maybe I was unaware of the idea behind writing one! But, now that I have got hold on it, I would like to help all those like me who think writing an infographic is an uphill task.
Not sure what an infographic is? Don’t worry; I am going to start from the start.
First things first, what is an infographic?
You must have seen an attractive banner kind-of write-up with pictures and some text to go with. Well, in simple words, an infographic is a visual representation of facts or information. In an era where information is huge, we want to grasp more in less time than otherwise, and that’s what has lead to the birth of an infographic.
Infographic being a visual representation catches the eye and offers more information in less time compared to an article or a blog. An infographic is an attractive amalgamation of images and text that immediately hooks the reader.
Anatomy of an infographic-
Infographic can be broken down into –
- Info (statistics & data)
- Graphic (images, graphs, charts, etc.)
So basically, you need to strike a balance between the two parts of an infographic. If any of the two is in excess of the other then you’ll lose the battle before it even starts!
Infographic broken down into pieces-
Title- Like an article, blog, an infographic title should be catchy and should tell what it carries. Keep it short, straight and clever.
Introduction- “You’ll never get a second chance to make a first impression” …
Absolutely! The start to an infographic should be engaging enough to keep the reader glued till the end. Give the intro your best shot, cleverly delve out the plot of the infographic without revealing much (much like a movie trailer).
Sub-headings- An infographic is divided into subheadings which makes it more presentable. Add a subheading to every subhead to help guide the reader from one section to the next.
Now, what exactly should an infographic look like?
Infographic should be crisp, short, fluid and easy to grasp. To be frank there is hardly any space for text in an infographic, so choose your words carefully when your write. The thumb rule here is that be informative yet interesting enough to grab the eyeballs, and get rid of anything that doesn’t add to the reader’s interest.
- Come up with an interesting topic
- Ensure your data is accurate, interesting and relevant
- Keep it simple
- Draft an interesting story that flows through the infographic
- Choose the right size and keep the data, text and graphics in proportion
- Write a thought-provoking intro and ending