….Because even Halloween can be digital

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And before I knew the fall had begun. I tumbled down the flight of stairs, rolling towards an end that came with a bang as my head hit the side wall and knees kissed the cold hard ground. After a few moments of traumatizing ache, I rose off the ground, clearly sensing the pain that radiated off my limbs and my head. As I tried to stagger towards the wall in search of the light switches, the door towards the far-east end of the dark hall creaked open throwing light into the pitch-black dark and I realized that I had been discovered

Hola people! Yes this is a blog post and no, you are in for no story, but something equally fun. Don’t you sense a change? The weather it is, if you were wondering. It’s October! Have you stocked up the pumpkins yet, planned out your tricks? Do not roll your eyes. Get on your party moods, digital marketers. Listed below are a bunch of digital marketing “tricks” that can roll up your sleeves for Halloween this season.

Costume contest

Mirror mirror on the wall, who’s the scariest of them all…

It’s time to create some buzz on the social media and fill your pockets with revenues. Hold a costume content on Facebook, Instagram or Twitter asking people to post their pictures and the contestant with the highest number of votes comes out as the “dad of the bad”. The contest can be thematic, for instance the contestants could dress up as literary characters or most popular villains.

Socialize the theme –

Say it aloud, tweet it, pose it, post it. Let the world know. Does that sound like too much work? Well use the social media…. again! You could post freaky spooky tweets, update status or yet better post a Halloween special video with your team and all decked up and enjoy the shower of likes. Oh! A hash tag contest…what say?

Scare them with an Ad

Oh so much can be done with an Ad. Let your creativity flow freely. Ads let you get your ideas to people in the most innovative and impactful manner. Your ad could contain anything from high resolution images to event alerts or messages and so on. The more popular is you’re the more exposure your brand gets.

What about crowdsourcing

Want your campaign to go viral, Well why not let the masses help you out. Crowdsourcing is one of the best ways to get more and more people to know about your ideas. Not only does crowdsourcing gather people’s attention to the needs of your project but it also does so at a much faster pace than individual communications. What’s best is that you can bring sites like instagram, Pinterest and YouTube to popularize your creativity.

Time to bring in the treat

We all love festivities and holidays but what we love more are the free gifts that come along. Oh! Come on. You know you like it too. So what you can do is give away gifts to your consumers or clients. Besides improving your social relations this technique will gain your brand some fame, strengthen your local marketing and also keep your customers and clients loyal towards you.

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