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The amount of content that is generated per day is beyond a sane man’s comprehension. With about 140 million tweets, over a billion of content pieces, and about 2 million videos, trying to collate so much content would be like trying to drink water from a fire hose – too quick and too much to swallow.

What are Infographics?

You know this is the age of big data; and when there is big data, data gets boring. No one wants to read pages and pages of dull text. This is also why we add images to blogs, to give readers a break from text. Infographics are some of best ways to put forth your content as they offer a mix of design, writing and analysis. If done well, an Infographic is a very compelling way of communication and bringing to the front some complex data. Infographics can be called as a way of visual shorthand.

The best of text and images come together to share s complex story in an Infographic.

Why Infographics?

So Infographics are great and compelling and good to look at, but why should you opt for Infographics? There are a lot of reasons that come to mind, but some of the most important reasons are:

  1. Compelling

One thing you will soon realize, if you haven’t already, is that people love facts and figures. Blogs can out forth a lot of facts, but it will always be surrounded by references, context and stories. In an Infographic, there is no fluff. You take the facts, add images and BAM you’re done.

  1. They make for Easy Viewing

Humans are very visual beings. 90% of the information that reaches your brain is visual. A good content marketer needs to tap into that very “optic nerve”, and infographics are the way to do it.

  1. Virality

An Infographic is good to look at, it can be shared as a link or and image; the point is that it holds better capacity to be shared, as compared to written forms of content.

  1. Embedding

Thanks to its format, an Infographic has numerous options for sharing. It can be put up on a WordPress blog, or it can be put up on a website. An Infographic is just easy to add anywhere.

  1. Coverage

Infographics are a great way to spread the word all over the world. Especially in an online age, online publishing in a user friendly format is always better than the print media.

  1. Brand Awareness

Infographics are a great way to spread awareness about your brand. You will of course add a logo to your Infographic, and if the Infographic is good and displays interesting and useful information, people will just trust your brand more.

  1. Traffic Increase

A compelling infographic that has been properly linked will help drive more traffic to your blog and website as more and more people share or click on your links.

  1. Search Engine Optimization

We’ve made it clear how the infographic medium has a viral nature. This makes people link to your site. In turn, Google will increase your ranking index and that will help increase the importance of your site on various search engines.

  1. Subject Matter Expertise

The research and the facts that will be displayed on the infographic that you make will show that you are an expert in your field or category, which will make people think of you as a trustworthy source.

The benefits of infographics are not what are up for debate; the struggle lies in the making of a good infographic.

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