Social media is about speaking your heart or mind out; in fact even Facebook always asks “what’s on your mind?’. So when it is meant to share or post anything, I would not say that there is a right way to use social media, be it for business purpose. However there are certain things, which if not done can save you from embarrassment or affecting your brand image. Run through the list below to see what you must avoid doing on social media.
1. Auto posting posts from one channel to another
The feature of auto posting is truly a blessing for social media executives, as it sorts their work. However, it isn’t that a boon for a brand. With activating the auto-post feature, everything you post on one social channel say Facebook would even get auto posted on Twitter. Auto posted content on twitter would look spammed content especially because of the link, which looks something like fb.me/nkjuilo; it even looks cluttered as at times when Facebook post content is long, it gets cut off on Twitter due to character limitations.
What you should be doing instead? At first, disconnect auto posting feature from all your social channels. Even if you want to use the benefit of content getting automatically shared on different channels to save extra efforts, you can use tools such as HootSuite or Buffer to schedule your posts for every channel and give custom post headings.
2. Overflowing content at once
Trust me, people might like you but they are not obsessed with you. For brands, it is crucial to maintain the followership and encourage fans to keep on showing their love. However, by posting too much content consistently can in fact counter attack you and might infuriate your audience.
What you should be doing instead? You have to be mindful on how many times you should post content. It isn’t that difficult; just control your excitement of posting all the interesting posts by planning a strategy.
3. Back-to-Back-to-Back-to-Back Quotes
Study says that quotes work, but that does not mean you have to flood your posts with quotes. If something works on social media, you have to use it wisely; you must not let it dominate your social world.
What you should be doing instead? Other than quotes social media users also love to know about amazing fats, trivia, funny insights, behind the scene photos/videos and a lot more. Just search around, you will get too much of a good thing.
4. Going crazy with hashtags
Too much hashtags that can make a post hard to read is simply a big No. Also, there is no one size fit all rule for hashtags as you can post a good number of hashtags on Instagram posts but not on similar post to be posted on twitter.
What you should be doing? You need a simple strategy of keeping a check on your hashtags usage.
There could be many other things that are not made for social channels. You can share your thoughts in the comment section below or even suggest add on points which you think must never ever be posted on social channels.