We are our stories. We compress years of experience, thought and emotions into few compact narratives that we convey to others and tell to ourselves. And marketing isn’t untouched with it either. It indeed is storytelling!
MANY brands which consider social media as a one way broadcast channel, rather than a two way dialogue through which emotional storytelling can be transferred have not made it large. Those who TELL Stories and hit an emotional chord amplified with engagement and interaction, RULE the World!
Every business has a story to tell!
Stories are how we remember; we tend to forget lists and bullet points. Information is processed more easily when in story as it cuts through noise and helps customers to retain the message. If you wish to strike a good conversation with your target audience that drives traffic, all you have to do is BUILD Stories and CONNECT them altogether.
Your target audience is looking for a connection. Once they find it, they will come flocking with visible conversions in ROI.Tell a good enough story about the brand and people will not only get interested, they’ll want to buy from you. All you have to do is sneak a message into the fortified citadel of the human minds around the essence which is unique to you, your brand and the experience you are The combinations are endless and it’s your show! Go ahead select your favorite all stars and mix and match them to create your personalized multivitamin elixir!ur family? passion for living a healthy lifestyle over the years, creating a variety of vegetable Stinger 7 Day Total Detox Drink concoctions and preparing healthy meals to go with it, is the main source of inspiration in putting up this business. trying to create.
Read on casino below for some of the most successful brands and En vanlig casino online utbetalingsprosent fra en av deres spilleautomater er 95%. their storytelling campaigns that were a hit with the masses:
Cadbury Silk ‘#FirstLoveIs’
Cadbury Dairy Milk launched its ‘#FirstLoveIs’ Twitter campaign for the promotions of its limited edition pack for Valentine’s Day. Cadbury Dairy Milk asked its target audience to share what first love meant to them, and the best meanings casino online were drawn into cute little doodles with the twitter handle of the winner.
Image Courtesy: http://bit.ly/1nxRHZl
Cafe Coffee Day’s #CCDFootballQuiz
FIFA madness swept the world over and brands that realized the power of this event successfully integrated their online efforts around it. One such brand has online casino been one of India’s largest coffee conglomerates Café Coffee Day that created a quiz about football for the fans.
#TridentSocialHotel by Hotel Trident
The two-day campaign was conducted in Mumbai’s Hotel Trident at BKC where 3 social media influencers had to spend two days at the hotel. The unique innovative concept included availing hotel facilities by the usage of the hashtag #TridentSocialHotel.
Image courtesy: www.veooz.com
Ranbaxy Volini ‘Pat on the Back’
In one of the most brilliantly executed campaigns, Ranbaxy Volini made great use of International Women’s Day to engage with users and increase traffic. A classic example of storytelling and sharing, Volini encouraged their stories that involved pain, success and gratitude. The best messages were gratified by sending a special gift to both the pat sender & the receiver.
For video click HERE.
Google India – “Searching Beyond Border” Campaign
Reciting a miserable folklore of a torn past and a joyous reunion, Google’s ‘Searching Beyond Border’ Campaign left a deep imprint across many generations on both sides of the border. O&M’s short film showed magical use cases within Google Search translating into a highly effective brand communication.
For video click HERE.