We have come a long way in this era of content marketing and anything outdated and unethical on your website can ruin your web rankings. Search engines are not that smart yet to see pictures, so from every standpoint, content is the showstopper for any website. People are so busy adding that glitter to their websites that more often than not they end up compromising on quality content. Yes, the look of your website is very important because no one likes to visit a flat and dull website however, the content is what keeps the visitor glued to the website. The whole story is that whatever is put up on your website must be catchy, concise, and easily consumed.
Search engine can be your best friend or your worst enemy depending upon the SEO tactics you put to use. SEO is like giving a face-lift to your website to make it more conformable to the search engines, whereas bad SEO can have an antagonistic effect which can ruin your Google rankings.
Here are a few healthy SEO practices to follow to give a push to your search engine rankings:
1Refrain from homepage overloading
All of us must have visited a website which has so much to give out that it becomes impossible for anyone to surf through that sea of information. Rather than focusing on their niche, they use a broad approach, which leaves a negative effect as they are not looked upon as an expert in a single field but more of a jack of all trades.
People don’t like to read those millions of words on the web. Reading on the web is quite different from offline reading. You can’t just write anything in anyway and expect people to read it from top to bottom. Rather, present it in a manner that catches attention of the visitor. Break up your content into small paras, use headings and bullets to make it more pleasing to the eye. Remember to offer the visitor what he is looking for and not what makes you more visible over the search engines. Content overloading is good only to an extent provided it is relevant enough.
2Do not jam-pack content with keywords
Keyword stuffing is like packing a bag with more and more of things, but not able to find the thing you are looking for at the right time. Similarly, stuffing keywords in content is when you keep on repeating the same keywords over and over again but are not able to make an interesting presentation. This keyword overdose might seem attractive from the optimization point of view but is certainly not a good SEO practice to follow. Repeating the same word through the entire page will make your content monotonous, discouraging the visitors from reading it. Try not to make this a habit. Integrating keywords in the title, description, opening paragraph and a couple of times here and there in the content is enough.
3Stay away from the shortcut copy paste route
Duplicate content is not a healthy SEO practice to follow. Many product-heavy e-commerce sites use this as a short-cut, as writing such huge amounts of content seems a mammoth task to them. The information that such websites offer is already over the internet, so why would anyone even visit the website to read the same. And they might even be sued for plagiarism! Just don’t go the copy-pasting way.
Make your website a pleasure for the eye and mind, and don’t forget to be SEO friendly in the right way.