With its launch in the year 2010, Instagram today has 300 million users, engagement 15X more than Facebook and 20X more than Twitter. With such amazing stats, a single mistake while doing Instagram marketing can lead to the kind of disaster that can cost you your precious followers. It is quite difficult to pique people’s interests, but it is very easy to turn them off and give them reason not to follow your page or even un-follow it.
Here are those common mistakes that are better avoided than taking risk for.
Mistake 1: Promoting business via private Insta profile:
No insta user wants to see this on a business page:
One of the fastest ways to lose followers is by turning the profile into private mode. It is surely your personal profile and it is entirely your preference to keep it private or public. However, if you want to keep on adding your list of followers, then you need to skip the process of request approvals.
Mistake 2: No Caption
Believe in simplicity when it comes to presenting a new product/ service to your followers. Don’t expect them to take the pain of understanding what you want to show, instead speak what you want to. Not using relevant captions is one of the turn-offs for insta users. With captions, you need to create a call to action and help the followers understand a little more about your brand or offerings.
Mistake 3: Spamming or not posting enough
Using Instagram is simple, just scroll down to see different posts. But if your Instagram followers are scrolling through their news feed and seeing back to back posts from your account, that might piss them or they might probably just skip multiple posts, killing your engagement percentage. Also, just posting one post once a week is not a wise decision; you have to give certain reasons to your followers to remember your presence.
Mistake 4: Not using Hashtags
To gain exposure for Instagram posts, Hashtags are definitely effective. Do not miss out on hashtags or you would miss out the chance to get discovered by new fans. Use as many ‘relevant’ & ‘easily discoverable’ hashtags as you want but don’t go off the board; remember that relevance is the key.
Mistake 5: Not responding to comments
To build a stronger brand-follower relationship, you have to value what your followers say or suggest. The sole purpose of promoting business via Instagram is to build engagement. If you ignore comments, consider ignoring engagement. If you really do not want to see this, it is better to reply on comments that followers make. Follow the basic rule of @tagging them while replying. You may use hashtags in the comment box as well.