The newest search engine on the block is seeking to stand-out from the crowd by targeting children with a Google custom search bar to weed out adult content.
Adopting a Google-style colour palette and style Kiddle employs an Outer Space motif to appeal to its target audience although eyebrows have been raised at the closeness of its mimicry.
The family friendly platform blocks explicit search terms in addition to some blacklisted celebrities such as Pamela Anderson, which could lead to unsuitable material, with the engine prioritising results to show safe sites and content that has been written specifically with children in mind.
Regular web pages are still returned in searches but are pushed further down the listings.
Those seeking to test the efficacy of the blocker have already found it to return some questionable material; including a risqué photoshoot of Vanessa Hudgens and a story about a Danish radio host killing a rabbit.