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There is no doubt to the point that digital marketers with programming knowledge are value additions to their organizations. Analytics, SEO, SEM, content marketing, email marketing, social media, and other digital marketing tools, require dealing with codes. A basic understanding of coding is very useful these days. That doesn’t mean that every digital marketer should be trained like a software developer, but having an understanding always helps. Let us discuss to find an answer to the question- why learning programming skills is a must for a digital marketer?

You will understand digital marketing tools better

If you understand HTML and JavaScript you will be able to understand the marketing tools better. With a clear understanding, you will be able to explain business better to your clients and do better business.

You can do minor fixes yourself

Having even basic understanding of JavaScript and HTML can help you do minor changes on your own. How amazing it would be for you to be able to tweak landing pages or website and integrate analytics tracking codes, without a help from your developer! Think about the time you would save.

You will have better conversations with your developers

If you are working in digital marketing industry you will need to have a team of developers with whom you will require to interact often. And if you don’t understand their lingo, it can be trouble for your work. Having an idea about a few programming languages will help you have more interactive conversations with your developers. Further, it will also help you know the limitations and boundaries linked with coding which will help to design your marketing campaigns in a better way.

Digital marketing is all about staying up-to-date and staying ahead. You can opt for a basic level programming course to start with. Gaining basic programming skills doesn’t require heavy investment, you can also find many free courses over the internet.

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