For being one of the top social sites, if Facebook is clubbed with business to connect with 100 million users, then it can prove to be a big marketing donut. Facebook proves to be a perfect platform to showcase the product offerings at almost no extra cost for advertising. If done precisely, just with your profile page you can become one of the leading names doing successful business over Facebook. However, to sell business via Facebook, you need to follow certain dos and don’ts or else stay prepared to see a downfall and waste of resources, which any which ways would be a disaster for your business.
Here is the list of Don’ts which you must avoid in every case!
One of the biggest mistakes when you hire SMO experts!
It is a sensible decision to hire an expert to work upon establishing business presence on social media. But while you do so, always play an active role and do not just always blindly rely upon what they are doing. Well, this is just the basic suggestion. The biggest mistake that we mentioned before is handing over the keys without taking any backup. You must maintain ownership and ensure to have every credential related to your social media accounts. Not having the credentials can affect you and leave you in a sticky situation incase any employee quits without giving handover. It is better to take precautions than look for remedies later!
One of the worst decisions of buying likes or followers!
You might spend some extra to see the rising list of followers or likes on your Facebook page. Alas, this is not of any good use for you. These purchased likes are of fake profiles, which cannot engage with you or any of the activity you do on social media. Moreover, Facebook organically shares pages or updates on the basis of engagement ration, so if you have more followers and less engagement then that would mean less visibility also.
One of the disadvantageous activities to do on social media!
Several marketers post too frequently on social channels, in order to be always on the top of followers newsfeed. Well, this can be a downer for your followers, as even if they love to see your posts, they will never want to get obsessive about it. The rule of too much of something is harmful applies in this case as well.
Since we have covered top 3 don’ts let us now look at the top 3 do’s to do on Facebook page:
Always be of value to your audience:
If you really wish to attract traffic and convert the visitors to your Facebook fans then offer something which is of irresistible value to your audience. If you provide the audience with the information that will help them in their real life, they would probably connect with you without making hard efforts.
Always be consistent in posting content:
Stay away from high frequency but value consistency. You have to provide valuable content consistently to your target audience. Ask your SMO experts to identify the timings when your target audience is most active on Facebook and accordingly make the best of that timing.
Always have a purpose for doing Facebook marketing:
You must always have a purpose to do business on Facebook. Never do anything on your Facebook page just because others are doing it. You must be aware of your primary objective and make marketing strategy accordingly.