The best time for brands when emotions run high and love and togetherness rule our hearts, Diwali is when we see a surge of sales and new ad campaigns. The one thing that is common in these campaigns is definitely the EQ of the ads. A lot of ads feature some hard hitting truth portrayals that make us shed a tear. But the sadness and homesickness is not the only emotion that can make a Diwali campaign a success. There are also those ads that make us smile. Some of our favorite ad campaigns that brought a smile to our face are:
Britannia Good Day
The aim of this ad campaign was showing that the festivities in our countries are always good days. This is completely irrespective of what religion you follow. Beginning with a very simple shot of two kids trying to light up an anaar, it ends with the removing of any prejudices that one might have.
Flipkart has already got a special something going on with their No Kidding campaign, where little kids with adult voices act out the ads. This Diwali, they have made a seriously cute ad with four kids, three talking about the Diwali sale, and one tiny aunty to give her husband a ‘look’.
Eicher Trucks & Buses has delivered an important message, conveyed in the subtlest possible way. Yaaron Ki Diwali is a short film that showcases the life of truck drivers who miss most of the festivals on the road. In a light and fun way, they put out the message against drunk driving, which is sure to make anyone smile.
Though this year’s Diwali ad by Big Bazaar is much more touching and more of the shed a tear type, the #PaperPatakha Campaign actually began last year with a lighter ad that began the whole ‘use a paper Patakha instead of a Patakha’ idea. This ad included a man teaching a kid about the paper Patakha, the kid spreading the word, everyone getting into the fun, finally ending with a sweeper coming in the morning to find a clean street.
Not sure if this one counts, but Pepperfry recently came out with a nice little ad campaign about their amazing prices. The campaign was ‘Why wait for Diwali’ to shop for new furniture. This isn’t exactly for Diwali, but hey, Diwali is a factor in the ads! It was more of a buildup to the Diwali season.
We can’t say much about the gifts that we get from office, but at least we have these ads to look forward to every Diwali.