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Have you ever thought that your ‘business needs a voice?’

Living in a dynamic and information-rich time isn’t that easy! On one hand the time-frame is hitting-the-skids and on the other the need for information is mounting.

To achieve success in today’s progressive business scenario, only sticking to the old and proven won’t help. Instead, you’ll need solutions that speak of today. And one such solution of today is- ‘podcast’.

For all those who do not know what a ‘podcast’ is, here’s a peep –

Podcast is a portmanteau (hybrid word) made by blending “iPod” (a brand of media player) and “broadcast” (transmitting information). The Podcast files are normally in audio or video formats, but may also include other file formats such as PDF or ePub.

Why Podcast?

The possibilities with a podcast are endless! Yes, believe me right now, or else be proven wrong as you read on. Just like you write a blog addressing your expertise or your customer’s needs, you can create a podcast around the same, and make it easier for them to consume.

While I think podcasting can be a great way to grow and multiply your business, here are some definite reasons to start podcasting today –

  • Easy consumption of information

I believe this one’s the best reasons of all. You can’t read an article or blog while doing something, for instance, driving a car. But you can always listen to an audio with ease while doing something else. A smartphone with internet is all that you need to stay connected.

  • Increase your brand recognition

‘Content is the King’- that’s well known. How about adding a voice to your marketing strategy? Well, a podcast will also require content but it would have a voice, the voice of your brand. Adding a human element to your marketing strategy can take your marketing efforts to a whole new level.

  • Great way to repurpose your content

Podcasting is a great way to repurpose your existing content. There may be many people out there who don’t like sitting down and reading text, for them podcasting is great.

  • Podcasting is inexpensive

To be precise, podcasting can be done without much of an investment. All you need is a microphone and a program for recording and editing the podcasts, and you’re done.

  • There’s less competition here

Podcasting is still an emerging platform and that’s why you will get less competition here.

  • It helps you reach out to a bigger audience

Platforms such as iTunes and Stitcher help you reach out to a bigger audience as your podcasts are heard by thousands of potential listeners for free.

  • Get known as an expert

Podcasts help you connect with experts in your industry. When you create high value relevant content and interact with industry leaders and experts, you also get recognized as an industry expert.

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