By now everyone knows what SEO is, but for those who do not, let’s have a quick recap of it. SEO is Search Engine Optimization, a digital marketing technique that helps you to be more visible to your searchers by ranking higher in the search engine’s results page (SERP). SEO works according to certain algorithms, and makes your website rank high when a user searches for words or phrases relevant to the content on your website.
What is Social media?
Social media includes websites and applications that enable users to connect with each other and share information. Social media is a great platform for business promotion as people love social networking!
Now! What is Social SEO?
Having defined both terms singularly might have broadened your knowledge about the two, now let’s understand what happens when the two crossover?
Social SEO focuses on using social media to improve the search engine rankings of a business. Social SEO is based upon the notion that social media links and interaction play an important part in a website’s search rankings. While posting something on social media may or may not influence your website’s ranking in the SERP, but your social media profiles definitely influence the content of your search results. As, social media profiles usually feature in the top results when a brand is being searched on the internet.
The impact of Social SEO upon your search engine rankings
SEO and Social media together work to create and post great content, and also promote that content so that it achieves the desired results.
Only SEO can also help you get the attention you desire to achieve. Then why be so bothered for social SEO, if it isn’t that a necessity? Social signals are being integrated into search engine’s algorithms now. Any positive social activity around your website sends out social signals that make your site rank better in search engines. Social signals are signals for the search engines that the content or information published by you is valuable. Every time a user likes, shares. +1′s or tweets your post, or your post’s link, he sends social signals to the search engines. The more social signals your social media post sends out, the better chances you have to rank high on SERPs.
Although, there are still no statistics to show that how impactful social activity is in influencing your website ranks for your targeted keywords, there is no denying to the fact that it is. Social SEO has been gaining relevance in recent times which means that aligning SEO and social media efforts can actually boost your SEO and website rankings.