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If you are running a business, chances are that you at some point or the other must have considered the benefits and the limitations of running a blog. The time I spent writing about why blogs die, and how you can resurrect them, I realized that I didn’t spend enough time trying to convince people to run a blog in the first place. That, with my familiar companion, the topic hurdle, made me decide to tell you why a business should have a blog.

True, writing a blog is time consuming, true you will have to commit to the task, and post at least once or twice a week, the most important part is that you must have something valuable to say. If you don’t have valuable expertise to share, you are probably in the wrong business. But blogging is not hard, especially if you create value. As long as it makes sense, you can share videos, podcasts, photos, graphics, and of course written stuff.

But the strife over the ease and difficulty of writing aside, here are the reasons that should help convince you to maintain a blog.

P.S. These are apart from the feel-good factor of keeping writers employed and away from the threat of capitalism and starvation.

Marketing

A blog is a great platform for sharing your thoughts and knowledge. It is great for SEO; as long as your content is valuable, search engines will give you nice rankings. Plus, if you blog relevant knowledge, customers trust you more, like you more and will choose you more often than your competitors. The day you don’t have a good idea for social media posts, you can use the blog as fodder. You blog can also help you remain a cut above the rest. It will keep you ahead of your competitors, and nothing says good marketing like one-upping your competition.

The Voice

Your Blog will act as the voice of your company. You can talk about trends, services, products, hacks, life tips, and whatever makes sense to your demographic. This will be where you can show that your company has a personality and what that personality is all about. Also, you want to establish yourself as an expert in your area, and the blog is the way you achieve that.

Then there is the fact that a blog can act as a conversation center with your customers. Just make sure you reply to all the comments.

Growth

Not only does a blog help your company, it also helps you grow. Blogging can be fun, stimulating, and energizing. It will make you think about the recent trends. You will start seeing ideas all around you. Blogging, when done right, can be truly inspiring.

As Assets

Blogs are cost effective. Let’s not debate on that. Plus, everything that you post is an asset for the times to come. They’ll help you build awareness and also promote the fact that you are an expert. Also, blog analytics will give you a deeper insight into your target audience. With analytics, not only will you know what type of content is preferred, but even the times and the days that you get the most traffic. This is the most ethical and non-invasive way of violating someone’s private preferences for personal gain.

The Story

A blog is a great way to tell the story of your brand and make your audience feel more connected to you as a company. The best part is that you don’t have to be a professional designer, as most platforms for blogging offer the most user friendly templates that can be used without OMG advanced graphic skills.

Improved PR, building relationships, giving your company a voice, the blogging business (yes that’s a supernatural reference). If you haven’t already, go start a blog and reap the benefits!

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