With everyone struggling to find online space and doing everything they can to be on the first page of Google, it has become more important than ever to use SEO to reach your audience. The purpose of Google is to help its users find the relevant content or anything related to it in the shortest amount of time.
Since people do not generally browse beyond the first page, several people have equated being on the first page of Google as being successful irrespective of whether the content that they have written is useful to anybody. This is one of the black hat techniques that many indulged in earlier, but Google soon found out about it and, realising how detrimental it was to their purpose, they changed their algorithms. Since then, Google has been constantly changing its algorithms so no other black hat techniques like this can exist.
The world’s biggest search engine has ensured that its users always get relevant content and of good quality rather than any substandard content which no one has any use of. As a result, SEO writers have to constantly up their ante and employ new writing techniques to stay on the first page of Google.
Here are the tips that SEO writers can employ to write SEO friendly content in 2017 as per the latest Google algorithm changes.
- Do not Stuff keywords
The first and most important point to keep in mind while writing a SEO friendly content – do not stuff it with keywords. We know you sell mobile phone covers, there is no need mention “mobile cover for iPhone”, “’mobile phone cover for Samsung Galaxy” or some other phone in every other sentence. Not only will Google just throw it away on the 50th page (or maybe even worse), but for a prospective buyer, it is just plain annoying to read. Imagine reading an article in which almost every sentence has “mobile phone cover for ….”. Doesn’t just the thought of it annoy you? Exactly! So don’t go down that rabbit hole. Write an article, blog or web content with an aim, give it a structure, write it so it is useful and it conveys your message properly to the reader. If you have to use your keywords in a variation for the sake of relevant, useful content, do that.
- Write Evergreen Content
I cannot say this enough, but it is important to write content that is useful and evergreen; perhaps an article that readers can come back to and read again. Say, for example, you have written a well-researched piece on how to choose your phone’s cover. You have made good points about the material used, the quality, the design that can be incorporated with each material; you have written all the pros and cons of each material. Now this is an article that a reader will return to.
Buying mobile phone covers is something that everyone does, and most of the articles that are on the internet are about the number of designs that each brand offers. Rarely anyone talks about the material used and quality of the design. And this is a topic that readers will return to time and again because, let’s be honest, mobile phones aren’t going anywhere.
- Maintain Readability
Never write an article just because you have to. Keep an aim in mind before even sitting down to write, and not to forget that do your homework. By homework, I mean research well about the topic you are going to write on. No one wants to read your half-researched article full of discrepancies.
The whole world uses internet, and if anyone found out that your article has discrepancy, it will work against you and the brand you are working for, so research well. Well-researched articles exude that the writer knows what he/she is writing. When you know and are clear about what you are writing about, your lucidity in thoughts will assist you in maintaining a level of quality. This quality of the article will not only make it informative, but also make it interesting read.
Now, just because you are writing an informative piece, it does not mean you have to compromise on the readability of the article. Make it interesting to read. Structure it like a story, perhaps, if you can, so that each new sentence reveals something new and the reader is tempted to read further. So, make effort to maintain the readability of the article.
- Provide links
All right, Einstein. We all know you did not come up with all the numbers and facts by yourself, OR, had an epiphany of some sorts. WE ALL KNOW YOU DIDN’T. So why not give the credit where it is due? If you have come across interesting facts, or numbers, or maybe some quotes, to include in your article and back the point you intended to make, provide the link to those pieces to your reader. They deserve it. It shows that you have the right source to say what you are saying, and it only adds credibility to your article and writing ability. It shows that you aren’t writing a half-assessed article and proves that you have put in the effort of knowing what you are writing about.
You can either provide the link at the bottom and give the credit to your source, or create a hyperlink when writing the fact, number or quote, where you picked it from. Moreover, giving credits may help you build a professional relationship with the writer of the original article you picked the information from, and perhaps the next article you write, you can do it after a good one-on-one conversation with the writer. Share thy knowledge.
Although the title of the article says how to write SEO friendly content in 2017, I feel as though this is the best way you can write content, in general. Incorporating relevant keyword(s) or two will make it easier to find it on Google, and if you maintain quality, Google will be inclined to keep it towards the top on the search. I hope this will be helpful while writing your next SEO friendly article.