Okay no, I’m not asking you to learn complete coding! Who’s going to do the marketing part then?
I just believe that, with the onset of so many social channels and the ever changing marketing landscape demands, the long coldness between the techies and marketers need to go. And with the rise of “digital” marketing as the most demanded, marketers are suddenly in a fix about the importance of technical and coding abilities, which were kind of underrated before this. It’s this time that we realize that the base of all digital campaigns is nothing but the underlying code. Now, that we know, let’s find out why you as a marketer have some basic coding skills?
Coding literacy is literally the need of the hour with digital marketing blooming loud, to soon become the king. Apart from this, following is how it can help you become a better marketer and a boon to your company:
To understand the underlying technologies
Learning how to do basic coding provides us the freedom and assurance about how exactly things work and why do we need them in our campaigns. Plus, the digital marketing space is fast-paced and having enough understanding of the right marketing tools can give us an edge over other competitors.
For communicating with the development team
Understanding the code structures can be of great help when it comes to communicating right with your development team; their terms and codes won’t go over your head. You will be able to analyze the difference between expectation and reality and not try to burden the technical team with unrealistic goals.
To save time and money
Relying on the developers for all small changes every time can cost us both time and money. Imagine how well everything would go if you could make urgent changes to the website all by yourself, instead of running around the office looking for developers.
For generating more sales
By self-tweaking the landing pages using HTML and CSS (which, by the way, are very easy to learn) will give you a boost in number of subscribers and subsequently, the sales, without actually depending on others.
With so many coding tutorials available on the web, it has become even easier to take up some coding skills into your bag of skills. It’s time for all you marketers to venture into something fun and new that will help you take your campaigns to great heights. Remember, even though coding is quite important but maintaining a safe distance from the technical bit is necessary. Your goal must not be kicking off your developer; you should be just code literate and spending most of your time developing marketing strategies, not codes!